Amrit Kaur (Amy) - Beauty and Lifestyle Blogger

Influencer Marketing has been a successful way to promote products and reach out to wider audience. During the lockdown period (due to coronavirus), many people joined social media platform to entertain themselves, start a new career or find a way to keep boredom away. Since then Influencer Marketing has evolved and gained a lot of popularity, hence, why would brands stay behind. Most of the brands started focusing and investing in Digital Marketing through Influencers, Bloggers and YouTubers. As consumers were shopping digitally, so social media platforms were their first preference to search information about the products, places or services. This increase in Influencer Marketing made The Advertising Standards Council of India (ASCI) to come up with New Guidelines for Indian Social Media Influencers, Bloggers and YouTubers . Want to know what are they? Read on! Why are Guidelines Necessary? The Guidelines set by ASCI will help the consumers to clearly see the what is promotional con...

I started 2021, with a promise to myself that 'I will take good care of my skin.' It's been a month and  myskin is becoming more beautiful by each passing day. Want to know how? Well, I carefully select the products enriched with ingredients that cater to my skin problems. Coffee is one of those ingredients as it stimulates blood circulation, prevents moisture loss, tightens skin and removes tan. Yes, coffee has great benefits for skin. Hence, I am using VLCC Coffee Sugar Scrub and Arabica Coffee Peel-off Mask twice a week. These products are infused with Arabica Coffee Powder and few other ingredients to fade away skin blemishes and reduce tanning. Let's read more about these Made in India products. VLCC Coffee Sugar Scrub This is an exfoliating scrub that fades away tanning, right from first usage . It contains Arabica Coffee powder, Sugar, Himalayan pink salt and glycerine as main ingredients. All the ingredients are binded together into a thick gel that gently rem...